Sony Bravia L-Series KDL-37L4000 37-Inch 720p LCD HDTV

I have to agree with 2 of the other reviewers that out of the box the picture was near perfect with only minor tweaking and purchasing this set on Amazon was definitely a no-brainer. Why pay sales tax and shipping? I decided on this tv for the bedroom and installed it on the wall without any problems. Acturally it went a lot smoother than I had anticipated. After comparing Sony's picture quality to other models at local stores and using Consumer Reports recommendation, I settled on the Sony Bravia 37". I have had the tv for 2 months and could not be happier.

The quality of TV is among the best. I recieved my order in a reasonable time.

Dealing with Amazon has always been a pleasure for me, and this purchase was no exception. I read the reviews, decided on this model, ordered it and it was delivered on schedule with absolutely no problems. The Sony TV is of the quality that I expected. I am very pleased.

After months of research, I settled on this Bravia as my first HDTV. I'm a stickler for accurate, natural color reproduction, so I expected to have to do a lot of tweaking, as I do with CRT televisions. Out of the box, however, the color was basically perfect; I needed only to change some basic settings to my taste, such as neutral vs. vivid color. The unit itself is very well constructed. It's handsome, but doesn't draw attention to itself like the mod designs from Samsung. The white-glove delivery service was professional and flawless. They assembled the base, hooked up the cables, and made sure everything worked properly.

I did a lot of research before settling on this one. Given the size of my apartment 32" was a little too small and 40" was a little too big. 37" was ideal and I settled on that.

With the screen size less than 50" 1080p and 720p does not differ much in picture quality. So I decided to save some money by going with the 720p.

Went to a few stores and checked out all the brands they had and decided to go with trusted and time tested Sony.
Buying from Amazon was a no-brainer. Not having to pay sales tax and free delivery sealed the deal. The TV arrived in two business days; amazingly fast for a free shipping service.

The sound quality and picture quality is amazing, especially on blu-rays and over the air digital channels. By the way I'm using an ancient regular rabbit ears antenna and still I get awesome pictures.

Hope your purchase works out for you just as mine did for me.